Marcus Graham Project

A digital campaign to motivate the latest latent to apply for the iCR8 bootcamp.

Back in Ad School, we got a chance to pitch an idea to the Marcus Graham Project, an initiative to bring more diversity in the Ad world.

Vaidehi and my idea got picked, and we spent the next few months bring the campaign alive with the rest of our class.

Role: Class Lead, Digital Strategy, Writer

We crafted a multi- pronged strategy across social media platforms, LinkedIn and emails.